Monday, September 26, 2011

Tasty, comforting and blue are some adjectives that can describe this advertisement. There are no people in this advertised in this Pepsi ad, only 2 pop cans. The angle is a little bit above eye-level, so the viewer is slightly looking down on the cans. The lighting seems to be artificial because the picture seems to be photoshopped. They use the color blue mostly because it's a Pepsi ad. The colors stand out and grasp the viewers attention. There is no text in this advertisement but only a small print in the bottom right hand corner saying "Joy-Pepsi." The product being sold is Pepsi. Yes, I found the ad appealing because it caught my attention and made me want to try a can of Pepsi. I believe the audience this ad is trying to target are teens and adults because they have the money to buy a pop. The feeling the ad is trying to accomplish is that Pepsi is the way to go. They way the straw wants to be dropped into the Pepsi can and they way it's trying to push out of the Coke can, gives it a feeling of comfort. This ad doesn't say or direct to either gender more than the other. The message obviously isn't realistic because straws can choose if they want to go into a drink or not. There isn't any message in this ad that is directed towards race. Some possible consequences of drinking Pepsi could be liking it a lot and that it's a new regular drink that you buy.

This Adidas advertisement can be described as bright, colorful, sporty and comforting. There are no people advertised in this ad, only a shoe. The angle the viewer sees slightly above eye-level, looking down at the shoe. The lighting for this as is definately artificial. You can tell that it's obviously photoshopped. There are barely any shadows in the picture. Bright colors are used in the ad such as bright pink, red, blue, green and white. The only text that is used in this ad is the word "Adidas," in bold letters down at the bottom, and random cursive in the background that is lightly drawn. Adidas shoes is what is being sold in this adverisement. Yes, I find this product appealing because the bright colors grabbed my attention to read the ad. Also, it makes me want to try out this brand of shoes. I think the targetted audience for this ad would be teens and adults because they are most active and would find the most use to this ad. This ad to me is trying to bring the feeling of satisifaction and comfort to the viewers. This Adidas ad I personally think directs to women more than men. The ad can be realistic because you can go and buy those shoes. There are no race issues represented in this picture. Some possible consequences include buying the shoes for being active.
Refreshing, green, and ice cold is what this Sun Drop adverisement can be described in. There are no people represented in this ad, only a pop bottle and a ice cold drink of the advertised drink. The angle that the advertisement is at is at eye-level. The lighting you can tell is artificial. The background and the two main objects seem photoshopped in. The only colors that are used are gree, yellow and red. They are bright colors so they grab the viewers attention. The only text that is in this ad is the words 'Sun Drop' on the pop bottle. The text stands out because it's the only red in the picture. The product being sold Sun Drop. I do find this advertisement appealing because it's straight to the point and makes me want to try this drink. I think that the targetted audience is adults and teens because they are the people that have the money to buy this drink. The feeling this ad is trying to get the audience to feel is refreshed. It looks like that if you try the new drink Sun Drop that you will feel refreshed. This advertisement isn't directed towards a certain gender or race. It is realistic. Some consequences include that liking the drink and starting to buy it more often.